Our Story
We are all Ocean Wise! The concept of our restaurant is to bring those ocean wild species to the table. Pink Salmon, Humbolt Squid, Mussels and prawns and the list goes on… We provide sustainable, healthy, and high quality seafood to the community. We focus on local and seasonal seafood from producers who care as much about the health of our oceans as we do.
The Fish Counter is a place that serves the whole community. We want you to feel comfortable coming in, whether you are buying a small piece of fish, grabbing a chowder to go, or just want to amble in and learn more about sustainable seafood. Think of us as your farmers’ market, for SEAFOOD!
Let’s talk about the store design...
The Fish Counter was designed by Wendy Taylor with an eye of function, flow, simplicity, and sustainability. Wendy obtained her degree in interior design from Kwantlen Polytechnic University and has the LEED Professional accreditation. The shop features scaffolding planks, hundred-year-old beams, reclaimed farmers’ fence posts, concrete panels, a barn door aged with vinegar and steel wool, and, as its backbone: a beam from the old, iconic Woodward store. The benches were built by wood sculptor Jesse Toso at Stump Artist.
“Designing The Fish Counter was a collaborative effort: We had a clear vision about the design so it was just a matter of refining and implementing. We wanted an understated look that didn’t feel contrived or over-designed. I took my inspiration from the Main Street neighborhood and its history of independent merchants.”
Wendy Taylor